Founded by creative strategists who got tired of watching media-buying agencies blame "the iOS update" for bad ads. We don't blame the platform. We make better ads.
NordicMarketing was founded by a team of creative strategists and growth marketers who'd spent years inside fast-scaling European DTC brands — running paid media, writing scripts, briefing UGC creators, and arguing about hooks in Slack at midnight.
We saw the same pattern at every brand: a paid agency optimizing CPMs, a content agency producing UGC, an email agency building flows — and nobody connecting the dots. Three vendors, three Slack channels, three theories about why ROAS dropped.
We built NordicMarketing to be the agency we always wished existed: one team owning every channel that drives revenue, with creative strategy as the centre of gravity. Because the biggest lever in DTC growth has always been the same — the hook in the first three seconds — and you can't optimize your way out of bad creative.
Today, our small team works with DTC brands across the Netherlands, UK, Belgium, Germany, and MENA. The kind of brands where the founder still cares about every word in the welcome email.
NordicMarketing began as a freelance creative-strategy practice for a single European DTC brand. The hook: hire one person to own the entire funnel instead of three siloed agencies.
Grew to a small team of three. Closed our first multi-channel retainers in beauty and personal care. Built our voice-of-customer creative framework that became the spine of every engagement.
Standardized the offering into Starter, Growth, and Enterprise tiers. Hired specialists in Meta media buying, Klaviyo lifecycle, and creative production. First brand scaled past €1M MRR with us.
Worked with DTC brands in skincare, hair care, jewelry, pet wellness, home goods, and supplements. Across the portfolio: 4.2× blended ROAS, 94% client retention.
Building out international expansion playbooks. Investing in AI-augmented creative workflows that compress concept-to-test from weeks to days. Same mission: creative as the lever.
The hook in the first three seconds beats targeting. Always has, always will. We invest where the ROI lives.
No siloed vendors. No "that's not our scope". One team owns paid, organic, email, and creative — with shared priorities.
A B+ ad live this week beats an A+ ad live next quarter. We test fast, kill losers fast, and double down on winners.
CTR doesn't pay rent. ROAS without revenue context is theater. We measure what makes you money, then we report on that.